Whether you run a small or big business, having a website is significant in boosting the functionality of your business.
A professional website will generate leads to your business through web traffic into your site and online conversations. On the other hand, a poorly designed website will turn into a never-ending cycle of fixes and tweaks that will only drain off much of time and money.
In this text, you will learn the 9 essential things to consider when designing your website:
- Your Primary Users
When designing a website, it is crucial to understand who your target audience is and why they will be visiting your website.
If, for instance, you are designing a website for a learning institution, the target audience is likely to be the learning students.
But if the educators and management staff also access the website to pass information to learners, schedule classes, and submit results, the educators are also primary users. Hence the website should be designed to better the experiences of both learners and educators.
- Responsive Website
Today, over 60% of global web traffic originates from phones. Many people use their mobile phones to access websites as compared to those who use desktops and laptops.
If your website is to succeed in marketing your business online, it has to be responsive to mobile phones.
If you don’t know how to do this, it would be wise to hire an expert to do the job. Along with that, there are many other reasons to hire a web design agency to build your website.
- Communication with Clients
The way to connect with your customers should be a significant concern when designing your website.
Consider how your clients will reach you, at what time, who in your business should talk to them, and security measures while communicating with your customers through your website.
- Budget
When designing a website, you must establish your budget. The amount of money you are ready to invest in a website will dictate how your website will be designed.
A complex website project will have many pages, though it will cost more. If you are on a low budget, you can decide to use a template design.
Features like copywriting and Search Engine Optimization will require a bigger budget.
- Layout
Use simple and easy-to-navigate layouts in your website. Very complicated and confusing designs may discourage your visitors from visiting your website.
You can hire an experienced designer to help you with the design and layout. Platforms such as WordPress allows you to build excellent websites that are easy to use.
- Call-to-Action
Call-to-action is a question or a statement that encourage those visiting your website to do something.
You can include a call to action on every page of your website and ensure that all call-to-action should instantly accomplish the task labeled on them when clicked. If it is “download our poster here” on your webpage, your visitor should be directed to download the poster after clicking the link.
- Flexibility
While designing your website, remember that a good website is the one that meets your current and future needs.
Designing a website is not a one-time task but is an ongoing process. Ensure the contents of your website can be updated depending on customer preferences.
- Including Social Proof
In online marketing, social proof is essential. It involves incorporating photos on your page, links, and clickable buttons to share links.
By integrating social proof in your website content, you will boost product loyalty and give you customers a reason to support your business.
- Inspiration
There are many sites online you can visit to look for fantastic web designs and resources that you have never thought of. These designs will inspire you to do something new.
Keep learning and never stop researching to find new ideas and concepts to design and improve your website.