Online casinos have already transformed dramatically over the last couple of decades and, as technology continues to evolve faster than ever, it’s an exciting time for the online casino industry.
At the heart of the online casino industry are RNGs – random number generators. This simple piece of technology allows online casino vendors to generate random results and has powered online slots, card games, and other virtual gambling games since online casinos first appeared in the late 1990s. You can click here to see an example of the kind of games available on online casinos.
But since then, both online casinos and the technology that powers them have come a long way. By 2012, revenue from online gambling had already reached $4 billion – up by 80% from 4 years prior. Fast forward to 2015, and the online gambling industry was already worth $41.4 billion.
Now, online slots graphics are better, mobile gaming has taken off, and there’s a wider variety of games to choose from than ever before – but where do we go from here? Let’s find out by taking a look at 3 new technologies set to change the online casino industry even further.
Big Data & Personalization
‘Big data’ and AI technologies have made it easier for companies in all sectors to collect data from their customers and use it to inform their marketing strategies. This has allowed online casinos to better understand the demographics of their players and cater to their preferences.
For example, they can understand what type of users are more likely to play slots with certain themes, who the ‘thrill-seekers’ are, and who the ‘conservative’ players are. They can then offer a bespoke service and advertise different games and odds to different customers based on what’s most likely to convert.
Data analysis can also help improve the games themselves. For example, it can be used to help players access in-depth poker stats and better evaluate the way they play.
AR/VR Casino Gaming
AR, VR, and Mixed Reality have really taken off in the last few years – particularly in the gaming sector as technological advancements have made virtual and augmented reality more ‘realistic’ than ever before. The virtual reality headset market is predicted to be worth almost $20 billion by 2025.
And this craze for VR and AR has extended to the online casino world. Some online casinos have already implemented AR and VR versions of games like poker, slots, and blackjack. This is bridging the gap between online and brick-and-mortar casinos.
Further bridging that gap between real traditional casinos and online casinos is the implementation of ‘live games’. Live games utilize advanced live streaming technology to allow online casino players to play games like poker with a real dealer.
Rather than relying solely on RNGs to ‘shuffle the deck’, a real person shuffles the deck in real-time and deals cards in front of cameras, which live stream the image to players in the online poker room.
This is helping online casinos to steal even greater market shares from brick-and-mortar casinos as they’re more able to provide that personal touch and atmosphere that has, until now, been a USP of traditional casinos.