In the rapidly developing world of the internet, it’s not just the content that sets you apart from the rest. SEO, or Search Engine Optimization, is an essential tool to get your website the most amount of exposure. SEO is a method which allows your website to have a higher position in search results simply by using key-words that are pertinent to your website. SEO, however, cannot be defined to include searches that you pay money for, it simply involves free searches which elevate your website to higher on the search results, so that a wider range of people will see it.
Now that we’ve established how important SEO is, it’s paramount to discuss how to become a competitive user of this marketing tool. It may sound simple, but SEO is an amalgamation of various components. These include researching for the best keywords, figuring out the audience that you’re targeting and more technical terminology like ‘crawling’ and ‘indexing’. Examples of this are websites providing gambling at a casino online, using keywords that help them bring maximum traffic their way. If all of this sounds overwhelming, fear not, this article will take you through some of the best online courses (both paid, and free) which will allow you to become an SEO master in no time. For beginners, the following SEO courses are the best for training:
1. GOOGLE’S SEO STARTER GUIDE:
Google is easily one of the most widely used search engines, and it has come up with a free way to help out anyone looking to get into SEO and learning about its basics. This thorough guide-book covers all the fundamental parts of SEO, quite literally a Starter Guide, it uses simple terms to make even the newest SEO aspirants understand all the technical jargon.
A relatively easy read, this package by google provides a set of guidelines that goes through the detailed definition of ‘crawling’ and ‘indexing’, and even takes you through specific examples of ‘How to Optimize Your Page Experience’. By the end of this manual, you should be able to understand the basics of SEO and feel more comfortable with using it.
2. MOZ’S SEO TRAINING COURSES
Moz Academy’s tag line boasts that it’s the fastest way to learn SEO. Although their website generally has a lot of options, their Beginner’s Guide is the most highly ranked course which they provide. A wordplay on Maslow’s Hierarchy, ‘Mozlow’s Hierarchy’ breaks down SEO into 7 steps.
The steps are further broken down into smaller chapters which take learners through exactly what each subtopic such as ‘keyword research’ means. As this guide is free, it’s the best way to make SEO familiar territory. However, Moz also has a variety of other guides including step-by-step SEO guides which also prove to be fruitful for beginners. Not all courses on this site are free, but Moz offers a free 7 day trial which you can use to see if these courses fit your schedule and are helpful for you.
Any list about online courses would be incomplete without mentioning Coursera. Coursera provides you with a wide range of SEO Training tools, employing SEO experts who give easy to follow deadlines and the opportunity to learn at your own pace. Coursera’s flexibility allows you to incorporate the courses in your schedule and access them at your own convenience. Coursera also has broken down the learning journey into compact video lessons which enable you to easily understand the basics and terminology. All you really need to do is enroll in whatever SEO course suits you best and begin your journey at mastering SEO.
SEO Training is arguably one of the most important aspects to making your websites achieve more traffic. Looking into the above-mentioned courses will make you efficient at its use and will allow you to market your website among a much wider audience. Moreover, all courses provide you with certification after you complete them, which means that these courses can be put on resumes as well.