AMP are Great for Websites Though it has its Cons too

Accelerated Mobile Pages (AMP) are bare-bones version of a site’s mobile pages. They are open-source framework for free that allow creating mobile pages to deliver content as fast as possible. The pages consists of HTML, JS, and cache libraries. Due to extensions and AMP-focused properties, the pages accelerate load speed for mobile pages.

It is possible even when the pages have info graphics, PDFs, audio and video files. The content that matters is on display while all the other elements taking toll on the site’s speed and performance are removed.

Importance of AMP

Google AMP makes sure the web pages load faster. Thus they are improving the usability of a website and hence the potential of more client visits. The visitors stay longer on such site engaging more with the content.

It is universally known fact the faster the loading time of a site, better is the engagement. Faster loading reduces bounce rate and improves mobile ranking. The site owner though has to make sure that the content is not boring otherwise AMP doesn’t help. It does not make the content useful or even entertaining.

The content has to be made good. AMP takes care of loading and engaging the visitor making them happy.

Pros of AMP

AMP speeds up website load time and guarantees that more visitors visit the site. Due to which it has a positive influence on mobile ranking. And if Google starts prioritizing AMPs, it will have effect SERPs more.

Also AMP improves server performance. When the site starts generating traffic from mobile, AMP will reduce the load on the servers and improving the performance further more.

Cons of AMP

AMP reduces the Ad revenue as the support to ads through accelerated Mobile Pages Project is limited. It takes loads of time to place tags, collect and analyze data as AMP though supports Google Analytics, it requires a different tag to be implemented on all AMP pages.

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