How to Create A Winning SEO Strategy

You need to learn the basics of SEO when you are starting your SEO strategy or improving it. Use common sense and tricks to achieve great results. SEO experts can be hired if you are too nervous about how to go about it. Their work and guidance will be invaluable for your business but you should also be understanding the SEO game to make the most of the constantly changing and updating algorithms of the internet space.

Keywords Are Important

You need to know the keywords your target market is using. That will improve marketing effectiveness of your company. And this will also get you to understand all the solutions for the problems of your company’s internet position. This is absolutely the basis of SEO strategy. A little research on this will get you the information. The keywords are based on the product or services you are offering.

You have to put yourself in the shoes of your target customer and ask what are the keywords they will use to search a business like you, the product or the service you are selling. It is that simple to start the research on the keywords. Keep your focus on the commonly used and searched keywords and use it in your website page URLs too. Choose the keywords with the highest search ranking after the research.

Best is to get help of professional dashboards like CLEVR, that can show you all data analytics and actionable insights on one page itself.

Content Is The Queen

You have to intentionally write the highest quality content you can. The content should be engaging. It should add value to your business and the overall buying experience for the customer, while at the same time contributing to increasing SEO. You need to introduce your business precisely and answer all the FAQs of the customers to make the content engaging.

In this content, add the keywords you have researched as the tags and also the body of the content. Do not overload the content and also look at the font, styles, format details. Your content should be readable, understandable and engaging. Refrain from too many words and jargons and introduce images and animations wherever appropriate.

After creating high quality content for your target market, you need to look for attention-grabbing headlines. The headlines need to engage and encourage customers to visit your website and read your content. The headline will make them choose you above the others. Place your keywords in the headlines too if you can.

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As a former resident of Manchester, Tom Senkus longs for the days of walking down the Curry Mile, the Manchester Arndale, and the rich culture of the city. For more information on Tom’s list of writing services and published work, visit his website at

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