PPC means pay per click, and it is an effective marketing strategy with the purpose of increasing web traffic. As one of the many options to market a business, both digital ad management experts and business owners should prepare the business well before launching the campaign.
There are specific steps the business should take to ensure that this marketing strategy will yield results. When completed correctly, the results are almost immediate according to experts. If you want to know how to set up a PPC Campaign, there are other things you should know first.
As part of laying the foundation for your paid search campaigns, planning is very crucial. In fact, you cannot proceed without this step. This is where the marketing team, digital ad experts and the owner of the business will sit down and brainstorm about the best way forward. The planning process lists all the channels that will be used, the expected results, possible challenges, and the available finances.
Identify the Channels to Be Used
PPC campaigns are conducted via the web. Google, which is the main search engine, uses specific algorithms to place the paid ads where appropriate. However, the company owner can specify the main channels the business would like to use. Popular channels include blogs, video streaming sites, and social media pages. The appropriate channels depend on the business you are operating.
Have a Company Website
PPC efforts are not possible if the business does not have a website in the first place. It is rare to find a business that does not have even a simple website in this modern era. Creating a website is one of the first steps when a business is beginning. The website should be appealing and functioning well. It is easy to hire an expert who will design and create an appropriate website for your business.
Prepare the Landing Pages for Conversion
The main idea is to convert once the traffic is directed to your website. Therefore, the website or the specific landing pages should be ready for this task. Prepare superior and compelling content and appealing deals and ways to engage the potential customers. If the landing pages have a problem, the PPC campaign will be a total waste. Potential customers should get the intended message within a few seconds of being directed to the landing page.
Prepare the Keywords
There are numerous tools the company owner can use to look for the trending keywords that will help the campaign ads to pop up in the SERP. The more relevant they are to the raw search, the higher the chances of getting it right. Reliable tools have the ability to monitor the changes in keywords in real time. The digital marketing experts can alter the keywords in ads whenever they want to enhance the effectiveness of the campaign.
Create the Campaigns
The last important step is to create the campaigns that you intend to use. The project includes folders containing the ad’s information. Here, the digital-marketing expert is free to start with any number of campaigns and add groups starting with just one.
The above information shows what the business must complete for its part of the preparations. With such readiness, you can rest assured that it will yield positive results within a short time.