Blogging can be a fun hobby for some and work for others. There is a variety of reasons why someone would write a blog. And when you have a loyal fan base that reads your content, a need to improve is high.
A blog that is stagnant will fail to attract readers. On the other hand, those who are constantly improving not just their writing but the technical side of things as well stand to gain a lot.
WordPress is an excellent content management system and it offers every blogger a chance to create something that stands out. If you have been looking to improve your blog as well, here are some great tips.
Tip #1 – Make Use of Plugins
WordPress has over 55 thousand plugins on the official store. And you can find even more plugins on third-party stores.
The popularity of WP encourages developers to constantly come up with new plugins and improve the lives of those who use the platform.
Of course, the plugins you use depend entirely on the type of blog. For instance, a wordpress glossary plugin by HeroThemes is great if you include a lot of difficult words in your articles or documents.
The point is to make full use of the plugins that are available for WP because their variety is one of the biggest advantages that the platform offers to its users.
Tip #2 – Be Consistent
Another way to improve the blog is consistency. And it is not just about publishing articles on a regular schedule. Website updates should not be just a yearly thing. Even small adjustments can give the blog a fresh look and incentivize people to visit it.
Of course, do not neglect your other duties as a blogger, including quality articles when readers expect them. And if you are expanding and starting a webinar or writing ebooks, those should also be a regular thing until you are done.
Tip #3 – Use a Mobile-Friendly Theme
Statista expects that about 50 percent of internet traffic will consist of smartphone and tablet users. Not adjusting your blog to accommodate this demographic would be a waste.
Luckily, there are plenty of themes that are mobile-friendly and free. As an alternative, you can develop a theme yourself, but that requires specific coding knowledge.
Tip #4 – Get a Publishing Calendar
A small blog may not need a publishing calendar, but when you grow, you may want to introduce one on your website.
Working with multiple different writers and having their content published in advance saves a lot. First of all, you do not have to worry about finding content when the deadline is coming, as you will always have something prepared in advance.
Having a tool like publishing calendar also helps with seeing a clear picture of what the situation with prepared articles is like. There are a lot of great publishing calendar plugins, but going with Edit Flow is always recommended.
Tip #5 – Optimize for Search Engines
Search engine optimization plugins like Yoast SEO, All in One SEO Pack, or SEOPress are great because they help with carrying out a more-effective SEO strategy plan.
For instance, Yoast SEO will highlight your articles and show readability score and whether you have too much passive voice in the text.
Helpful tools like that can make a difference and save you from publishing content that is not ready. And as far as search engine optimization goes itself, it is one of the cornerstones for most websites. SEO builds authority, raises brand awareness, and invites organic traffic to the website.
Tip #6 – Email Marketing
Email marketing is also a wonderful method to attract more readers or remind people about your blog.
Plugins come into the equation again as they can help to collect emails from multiple locations on the blog automatically. Some of the best and most popular plugins include Thrive Leads, Optin Monster, and Ninja Popups.
Tip #7 – Social Media Icons
It might not seem like that big of a deal, but social media icon inclusion should also be on the list. Looking to create the best possible blog there would be impossible without the small things.
Social media icons are there to allow readers to share your articles on their social media pages. Also, if they want to check out how you are doing on social media, they can get redirected via an icon as well.
So to sum it all up, there are a few ways to improve your WordPress blog, and if you are aiming for a better result, consider applying the tips mentioned in this article as well. And the more of them you implement, the better the overall result will be.