3 Types of Videos to Attract Potential Customers on Social Media

Do you want to create videos for social media that are able to attract potential customers and get them interested in your products? While there are lots of ways to do that, there are certain types of videos that have a proven track record on that front.

In fact the three best types of videos to attract potential customers to your business on social media are:

Explainer videos

Odds are you’ve seen examples of explainer videos in the past. To put it simply these are normally short videos (about 1 to 2 minutes) that are designed to explain a product or brand, simplify it, and make it entertaining.

If you can pull that off this type of video will let you attract and engage viewers on social media, and may even go viral.

The most popular type of explainer videos on social media tend to be animated, due to the fact that it gives them a quirky and interesting vibe. Regardless of whether it is animated or not however, it should frame the subject in a way that is designed to entertain viewers.

360-degree videos

The fact that 360-degree videos are relatively new works to their advantage, and provides them with a novelty factor that other types of videos don’t have. On top of that they can be used creatively to showcase a product or provide a unique type of storytelling.

It should be noted that the results of using 360-degree videos tend to vary when it comes to the number of viewers they attract. However the engagement rate of this type of video is off the charts, and viewers tend to stay and watch the videos for a much longer duration.

Live videos

Ever since live videos started to surface on social media they have had a huge impact and proven to attract and engage viewers. Since that time businesses have created various types of live videos to attract potential customers, including live Q&A sessions, product launches, demonstrations, and more.

When producing this type of video, the focus should be on finding an interesting way to use it to showcase your products or brand. Ideally it should also take advantage of the interactive nature of live videos and encourage audience participation.

If you have created other types of content in the past (i.e. blog posts, or videos), you may want to consider drawing on them to produce live videos for social media.

While all that it takes to create videos for social media is a simple camera and video trimming software, in some cases you may need more than that. It is important that you factor that in when deciding on the type of video that you want to create, and figure out what it will cost you to produce it.

At the end of the day your goal should be to produce videos that are able to grab the attention of potential customers, keep them interested, and thoroughly engage them – regardless of the type that you choose.

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