How Online Casinos Market Themselves in 2021

As the world of online casinos continues to grow, players from Paris to Peru are enjoying all manner of exciting games from their own home. Whether you enjoy slots, poker or something a bit different, the reality is that players have more choices than ever today.

In part, the growth of the online casino world is due to the increased marketing presence of online casinos. From football sponsorship deals to cool tv ads, online casinos are marketing themselves very smartly indeed in 2021.

Whether you remember the cool, funny television commercials from the likes of Ladbrokes or happened to catch a game of snooker in which players sported the logo of a casino site on their uniform. If this is the case, then you have been in contact with online casino marketing, which boasts some of the most effective companies out there when it comes to advertising and exposure.

In this article, we will take a look at how online casinos market themselves in 2021. We will consider exactly the ways in which your favourite sites generate exposure with clever, targeted campaigns aimed at those most likely to get gambling!

So, without further ado, let’s take a quick look at the world of sports sponsorships and online casino sites, before progressing onto other forms of marketing seen today.

Sports sponsorships deals with online casinos

Without a doubt, one of the most effective marketing techniques we have seen in recent years from online casinos sites is the increase in partnerships with sports teams, individuals and organisations.

Gambling shirt sponsorships for teams in the Premier League and beyond can be worth millions of pounds. Indeed, experts estimate that there is currently around £350 million in place for gambling deals across the Premier League, with millions more in lower divisions too.

The most lucrative of these is West Ham United’s sponsorship with Betway, which is worth £10 million each year. Then there’s Everton’s £9.6 million agreement with SportPesa. Third is Wolverhampton Wanderers’ kit deal with ManBetX, worth £8 million per year to the Midlands club.

With the number of online gambling sites growing, casino sites more generally are receiving increased attention from both press and public. If you are interested in learning more about online casinos, you can visit to see a list of the best UK sites offering a safe, fun place to play.

Though there have been calls to ban casino site sponsorship deals, the reality is that there is presently too much money at stake for this to happen. With that said, in July 2020, a House of Lords select committee stated that clubs should not be allowed to have gambling companies as shirt sponsors. Whether this recommendation is put into law remains to be seen.

Other forms of marketing used by online casinos in 2021

Another clever marketing technique used by online casinos sites today is that of the television advert. Though sites are limited as to when and where they are allowed to advertise on television, the clever use of humour and style in their ads has led to widespread admiration from much of the marketing world.

Overall, it can be said that online casinos market themselves in a range of smart ways in 2021, with sports sponsorship perhaps chief among these. Whether this will change in coming years will be interesting to see, yet this energetic industry always seems to find a way to grow.

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