When it comes to cooking and recipes, YouTube has proven to be an excellent platform to promote. You will find way too many cooking channels on YouTube, which are all doing well.
Reason? People look for different recipes all the time, and are never satisfied by looking at just one. That encourages more and more food bloggers to post their cooking videos on YouTube.
If you are also having a cooking and recipes related website, such as Quail Egg Recipes, then even you should make a YouTube channel to promote your content. You will easily be able to reach your target audience with these videos. But obviously, you need to take care of how well you promote your content on this platform.
Here are some ways on how you can reach wider audience through YouTube.
Research what is trending
Before deciding upon what you want to publish, first see what other competitors are posting on their channels. Whether what you decided is really trending or not. Sometimes, we assume wrong about what people want to search. And hence, end up posting content which people are not at all interested in.
So conduct a proper research on what kind of recipes people like to view, and how your major successful competitors are making the videos. Then go ahead with your own channel.
Just like you do proper SEO of your blog post to rank higher, similarly, you also have to take care of YouTube SEO. Give a suitable title, consisting of all the important keywords relevant to your video.
The title should be attractive, while at the same time should contain keywords people search for. Next, give a suitable description based on what is trending. For this, see what kind of description your competitors are using.
Also add all the relevant tags with your video. These are some of the basic steps to take care of, in YouTube SEO.